Ed Peek

Ed Peek

Chief Revenue Officer
Commercial & Operating Executive · Dallas, TX

25 years building predictable, scalable revenue engines across VC-backed, PE-backed, and public technology companies, including two successful exits to Dell and Hitachi Vantara.

Proven Operator Experience

Across startup, hypergrowth, post-acquisition, and transformation stages.

COMPANY
OUTCOME
STARTING
ENDING
VCEHypergrowth → enterprise
Acquired by Dell
$21M
$643Mrevenue
Waterline DataAI-native data governance
Acquired by Hitachi Vantara
$8M
$16MARR
CoreViewM365 security SaaS
65% ARR growth
$12M
$20Mnew ARR
UnifocusAI workforce SaaS
75% ARR growth
$12M
$21MARR
OracleArea Vice President
120% of quota
10 of 12 yrs on target
$500Marea led

How I Drive Growth

I own the full commercial engine (Sales, Customer Success, RevOps, Services, and Support) and give boards and CEOs the forecasting integrity they depend on.

Revenue Architect

98%
CAGR at VCE ($21M → $643M)
  • Two exits: Dell and Hitachi Vantara
  • MEDDPICC rolled out at 5 companies
  • Scaled VCE sales team from 6 to 75

Retention Builder

78→93%
Gross retention at CoreView
  • NDR 90% → 105% at CoreView
  • Churn cut from 80% to 22% in one year at Waterline
  • Land-and-expand lifted Unifocus NDR to 103%

Board-Ready Operator

$500M
Oracle technology area led
  • Regular Board and CEO reporting on revenue and forecast integrity
  • CapEx/OpEx allocation discipline
  • Global orgs of 100+ across 3 regions

AI-Native GTM

2× ARR
At AI-native Waterline Data
  • Built the GTM engine for AI data governance, selling to CISOs and CDOs
  • $8M → $16M ARR, then exit to Hitachi Vantara
  • Now: AI-native suite and AI RevOps stack at Unifocus

Where I Create Value

Where I Add Value

  • PE/VC-backed B2B technology companies scaling past $100M
  • Companies needing GTM transformation or a post-acquisition integration
  • Businesses where churn or NDR is holding back growth
  • Boards needing a predictable forecast

What I Do Well

  • Full commercial ownership: Sales, CS, RevOps, Services, Support
  • Forecasting integrity and board reporting
  • Sales process (MEDDPICC), comp design, and enablement
  • Pricing and packaging with Product and Finance

Team Leadership & Culture

  • Built 100+ person orgs across the Americas, EMEA, and APAC
  • Rebuilt teams: 6→75 at VCE, 30→60 at CoreView
  • Playbooks, accountability, and quota attainment
  • Executive sponsor for C-suite accounts

Industries & GTM Models

  • Enterprise software, SaaS, cloud infrastructure, data, and security
  • AI-powered applications and AI-native transitions
  • Direct, channel/SI partners, and inside sales
  • FinServ, Healthcare/Pharma, Gov/Education, Hospitality

Best Fit Roles

  • Chief Revenue Officer at PE/VC-backed B2B technology companies
  • Chief Commercial Officer owning the full customer-facing org
  • Operating Partner / GTM advisor within PE portfolios

Ideal Environments

  • Growth-stage businesses with a board mandate to scale
  • Post-acquisition integration or GTM transformation
  • Data-driven executive teams that move fast
  • AI-native product and GTM innovation

Let's Talk

Open to CRO and commercial leadership conversations with PE/VC-backed B2B technology companies and their investors.